YDN started as a community. Turned into an agency because the community asked for one.
YDN Tech began as a collective — operators, engineers, and marketers from around the world trading notes on what was changing under their industries in real time. YDN Technologies is where that thinking became a practice.
A community first. An agency because the community asked for one.
YDN Tech Guild started as a gathering point — a place for people already deep in AI automation, growth, and product to compare notes on what was actually working, ahead of it becoming common knowledge.
YDN Technologies formalised that in 2025. The company is young. The people behind it aren't — combined, the core team carries eight to ten years each in product, go-to-market, AI automation, and technical delivery, now pointed at one problem.
Two shifts happening at once — most businesses are only tracking one.
The operating layer changed.
AI agents and automation are now how marketing, sales, and ops actually run — not an add-on to it. Teams that don't rebuild around this lose speed to the ones that do.
How buyers find you changed.
ChatGPT, Gemini, and Perplexity now sit between businesses and their buyers, recommending products directly. Ranking in search isn't the same job as ranking in an AI answer.
We close both gaps at once.
Most agencies pick a lane — automation or visibility. YDN was built to run both together, for businesses that don't have the bandwidth to solve them separately.
Led by two people. Backed by a wider network.
YDN Technologies is run day-to-day by Anastasia and Nikita, and draws on the broader YDN Tech Guild community — engineers, marketers, and operators — for specialist execution as projects need it.
Anastasia Yushkina
8+ years across B2B SaaS, martech, and AI automation, including four years in analytics and marketing at Ably.com — realtime infrastructure powering HubSpot, NASCAR, Toyota, Dialpad, and others.
Founded YDN Technologies to bring that same infrastructure-level view of AI adoption to businesses earlier than they'd otherwise get it — combining AI workflow automation, technical marketing, and data intelligence into one practice.
Nikita Somov
20+ years across product, engineering, and business, currently Head of Product & R&D at Match Systems, where he's launched 30+ B2C and B2B products spanning fintech, blockchain, and AI — including AI agents for trading and an AI-driven AML/KYC compliance engine.
Leads the technical architecture and complex automation build for YDN's client work.
Plus the wider Guild
Beyond Anastasia and Nikita, YDN draws on specialists from the YDN Tech Guild community — content, design, and automation talent brought in project by project, so every engagement gets the right hands, not just the two founders'.
Four years inside Ably's marketing and analytics function gave me a front-row seat to this shift. I was part of the team that built our internal AI Brain — centralising marketing, product, and financial data into one system and layering agentic automations on top, replacing manual reporting work outright. Watching that efficiency gain from the inside is what convinced me every business needs this, not just the ones building AI infrastructure for a living.
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